Optimalisasi Keterampilan Desain Grafis Untuk Umkm Melalui Pelatihan Aplikasi Canva Di Desa Todanan Kabupaten Blora Provinsi Jawa Tengah

Abstract

The use of graphic design has become increasingly important in the digital era to support various promotional needs and visual communication. This Student Creativity Program (PKM) aims to provide basic graphic design training to the community of Todanan Village by utilizing the Canva application. Canva was chosen due to its accessibility and user-friendly interface, making it suitable for beginners. Through this training, it is expected that the community will gain the ability to create simple graphic designs that can be used in local product marketing and social campaigns. The implementation method of this program includes theoretical sessions, hands-on practice, and evaluation of participants' work. Based on the evaluation results, participants demonstrated an improvement in their understanding and skills in designing with Canva. This activity successfully brought a positive impact to the community by enhancing their capabilities in the field of graphic design.